THE COLLECTION
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BTRU Heart + Rifles Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD -
BTRU: The Entry Code (Digital Edition)
Regular price $7.99 USDRegular price$19.99 USDSale price $7.99 USDSale -
GAS. GUTS. GLORY. Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD -
IF CAUGHT STARING $1,000,000 FINE Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD
BTRU Unapologetic Series
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BTRU Heart + Rifles Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD -
IF CAUGHT STARING $1,000,000 FINE Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD -
GAS. GUTS. GLORY. Tee
Regular price $35.00 USDRegular priceSale price $35.00 USD
BTRU: Built From Pain, Purpose & Discipline
BTRU was born from a journey of transformation-not trends. Not hype. Not shortcuts. Just raw honesty, self-discovery, and the discipline to rebuild from the inside out.
This brand stands for something REAL: Becoming who you were meant to be, no matter where you came from or what tried to break you.
This is more than clothing. This is lifestyle. this is accountability. This is purpose.
This is BTRU.
Welcome to the BTRU Tribe
BTRU is more than apparel- it's a brotherhood, a sisterhood, and a movement committed to truth, discipline, and elevation.
Every piece of clothing carries the same message: Become the real you
We're here to build each other, inspire each other, and push forward together-mentally, spiritually, and physically.
This is where transformation starts.
