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Your Dream Is Building You

Your Dream Is Building You

Most people believe the dream begins when they finally achieve it. The promotion.The business.The house.The freedom. But what if the dream actually begins long before any of those things arrive?...

Your Dream Is Building You

Most people believe the dream begins when they finally achieve it. The promotion.The business.The house.The freedom. But what if the dream actually begins long before any of those things arrive?...

Your Proximity Is Either an Asset or a Liability

Your Proximity Is Either an Asset or a Liability

Most people think success is determined by talent, discipline, or opportunity. While those things matter, there’s another factor that quietly shapes the direction of your life every single day. The...

Your Proximity Is Either an Asset or a Liability

Most people think success is determined by talent, discipline, or opportunity. While those things matter, there’s another factor that quietly shapes the direction of your life every single day. The...

The One Thing High Performers Understand

The One Thing High Performers Understand

Most people believe motivation is the key to success. The problem is motivation is temporary. Some mornings you wake up inspired. Other mornings you don’t. If your progress depends on...

The One Thing High Performers Understand

Most people believe motivation is the key to success. The problem is motivation is temporary. Some mornings you wake up inspired. Other mornings you don’t. If your progress depends on...

The Loudest People Are Usually Wrong

The Loudest People Are Usually Wrong

One of the most surprising lessons I’ve learned while building BTRU has nothing to do with apparel. It has everything to do with people. When you start building something, you’ll...

The Loudest People Are Usually Wrong

One of the most surprising lessons I’ve learned while building BTRU has nothing to do with apparel. It has everything to do with people. When you start building something, you’ll...

We’re Not Where I Thought We’d Be

We’re Not Where I Thought We’d Be

If you asked me a year ago what BTRU would become, I probably would’ve given you the wrong answer. Not because I lacked vision. Because I lacked data. At that...

We’re Not Where I Thought We’d Be

If you asked me a year ago what BTRU would become, I probably would’ve given you the wrong answer. Not because I lacked vision. Because I lacked data. At that...

The Algorithm Is Confused. The Buyers Aren’t.

The Algorithm Is Confused. The Buyers Aren’t.

If you’ve ever created content online, you know how frustrating algorithms can be. One video performs well. The next one disappears. The numbers go up. The numbers go down. It’s...

The Algorithm Is Confused. The Buyers Aren’t.

If you’ve ever created content online, you know how frustrating algorithms can be. One video performs well. The next one disappears. The numbers go up. The numbers go down. It’s...